Intensive training on International Sales; Purchase; and Merchandising

To become a professional excellent sales/purchasing staff and merchandiser in 60 hours

🎉 Opened continuously every month in Ho Chi Minh City. HCM ONLINE and OFFLINE

Course Introduction

Intensive training on International Sales; Purchase; and Merchandising

Training Objectives

The Simex difference

Who is the course for?

Course's content

TRAINING PROGRAM FOR INTERNATIONAL SALES AND PURCHASING

1. Users of training program

  • Trainees who are working in import and export field wish to learn more deeply about the international trading and merchandising;
  • Trainees who have got a basic knowledge of foreign trade or/and having participated in the General Foreign Trade Techniques Course at SIMEX Center, now wishing to take more intensive courses in the international purchasing and selling of goods, and merchandising;
  • Trainees who are final-year students in business and trade management at colleges/universities wish to access practical work;
  • Managers of Sales Dept. who have need to understand and monitor the sales techniques to supervise the work of employees, to serve the administration requirements in Sales Dept.

2. Training Purpose

  • Trainees can deeply understand how to use tools in searching operations of the new customers and new suppliers;
  • Trainess can handle and thoroughly solve the specialized issues in negotiating and signing contracts in international business and merchandising;
  • Trainees can confidently apply to the recruiter for sales job positions without re-training.

The B2B E-commerce websites:

  • Introduction of popular websites for each market, each category of goods;
  • How to work on Alibaba.com: Register for Gold Membership, update product information, prices, specifications ... Costs and benefits of joining Gold Membership;
  • Advantages and disadvantages of this method.

Data mining of Vietnam Import-Export Customs

  • Supply of Vietnam Customs data. Cost of purchasing Vietnam Customs data;
  • How to make business statistics and reports from this data;
  • How to research customers, competitors, market demand, supply of goods with this data;
  • Outline a new strategy on client search by analyzing this data;
  • Advantages and disadvantages of this method.

Data mining of shipping companies, forwarder companies

  • How to make business statistics and reports from this data;
  • How to research customers, competitors, market demand, supply of goods with this data;
  • Outline a new strategy on client search by analyzing this data;
  • Advantages and disadvantages of this method.

Attending international fairs

  • List of popular industry fairs, and their popular websites;
  • How to approach customers at the fairs;
  • Plan before trip; work on the trip and report after the trip;

Business information from industry associations and business support centers

  • List and contact information of industry associations;
  • How to work with associations to exploit market information;

Business Information from Vietnamese commercial counselors all around the world

  • List of Vietnamese commercial counselors all around the world;
  • How to work with these consultants to exploit market information.

Business Information from Surveying Agency

Business Information from Business Category

  • What is the Customs Data/Shipping Line Data/Business Directory?
  • How to find these data?
  • What are the advantages and disadvantages of these data?
  • The effectiveness of these data in building business strategies and finding customers/suppliers.
  • Practice: data analysis and customers/suppliers searching.

  • How to learn about the company's products and production
  • How to prepare professional knowledge before making a sales/purchase call;
  • How to build the content of an international sales/purchase call;
  • How to prepare information, situations and solutions to handle situations before the call;
  • Practice in English the scenarios that can occur during the sales/purchase call;
  • Practice in English - how to present to customers about Products;
  • Practice in English in negotiating with partners on prices;
  • Practice in English in negotiating Payment, Transportation, shipping documents;
  • Specialized skills in sales/purchase via phone with customers/suppliers;
  • Specialized English used in Telephone sales.

  • Price calculation according to each term of Incoterms 2010/2020.
  • How to convert prices;
  • Types of price agreement: Fixed price, flexible price, deferred price, partial price, futures market price.
  • Pricing practices in some countries;
  • Types of discount;
  • Internal workflow: Price submission and approval;
  • Negotiation with customers and suppliers about prices to ensure profitable target;
  • Some popular market news sites;
  • Instructions on how to prepare a quotation.

 

  • Practice: repeatitive calls with customers/suppliers.
  • Practice: to prepare a Market Report to send to customers.
  • Practice: to chitchat with customers/suppliers through informal communication channels (Wechat, Viber, Whatsapp, Line…)
  • How to use social networks to connect with customers/suppliers (Facebook, LinkedIn, etc.)
  • Practice writing repeatitive emails to encourage customers to re-place orders;
  • Another sales channels: International Fair, Trade Representatives, Surveying Agency…

  • Content, Structure and form of an Enquiry;
  • Content, Structure and form of a Reply to Enquiry;
  • Content, Structure and form of an Offer ;
  • Content, Structure and form of a P.O or P.I;
  • Content, Structure and form of a Complaint;
  • How to prepare document files attached together with above emails;
  • Some typical emails of each correspondence.
  • How to use attractive email frame templates (MailChimp, GetResponse, ConvertKit...)

  • The content of repeat emails, emails used to encourage customers to purchase;
  • How to use tools used to support international communication: Apps Viber, Whatsapp, Skype, Line, Wechat ...;
  • How to make market reports, update market situation for guest: content, form...;
  • Some advices and practices on sample sending to customers.

  • Arranging the appointments between comepany leaders and partners' leaders;
  • Hotel, air-ticket booking;
  • Preparing detaied schedule of the trip;
  • Preparing the content of the meeting, presentation;
  • Preparing the samples for the customers, and gifts;
  • Internal discussion before the trip;
  • Culture and practices of negotiation in some countries.

  • Introduce e-commerce sites used for each market;
  • Costs and benefits of becoming a Gold member on Alibaba;
  • Advantages and disadvantages of buying and selling on Alibaba;
  • Procedures and things businesses need to prepare before joining Alibaba
  • How to get more Orders, more RFQs on Alibaba (How to improve score)

  • How to post a product on Alibaba (basic/advanced on Smart editing);
  • How to manage a product showcase on Alibaba;
  • How to write an attractive offer on Alibaba;
  • How to prepare photos and videos to meet Alibaba's requirements and to attract customers;
  • How to analyze and select good RFQs on Alibaba, to avoid spam RFQs
  • How to quote product prices on Alibaba (basic and advanced);
  • How to manage Orders and Chitchat with Customers on Alibaba

  • Distinguishing trading activities of Manufacturer, Trader and Broker;
  • Big traders in Vietnam in some key commodities;
  • Legal obligations of each party in an international sales contract;
  • The strengths and weaknesses of each above-mentioned party;
  • The way in which Traders and Brokers keep their partners and make profits;
  • Risks and advantages of doing business with Trader and Broker;
  • A tripartite contract with Trader;
  • A brokerage Contract with Broker;
  • How to change documents in tripartite trading and basic operations that a Trader must know.

Exporter's job:

  • How to Check a Purchasing Order/Proforma Invoice;
  • How to check/draft a contract;
  • How to review and amend a contract prepared by a buyer;
  • How to draft Invoice - Packing List according to international standards.

Importer's job:

  • How to compose a Purchasing Order/Proforma Invoice;
  • How to review/draft a contract;
  • How to check and amend a foreign trade contract prepared by a seller;
  • How to check Invoice - Packing List.

Exporter's job:

* How to check shipping schedule

* How to ask for freight rates and deal with Forwader/Shipping Lines

  • Practice in English: email and call asking for charges

* Track Booking Note

  • Practice: reading, checking and detecting errors of a Booking Note;
  • Practice: get Booking directly on the website of the shipping line.

* Follow up and prepare Cut-offs S/I - VGM - Doc - C/Y

  • Practice: write emails urging customers to send Shipment Advice;
  • Practice: drafting and submitting the S/I to the shipping line's website;
  • Practice: drafting and submitting the VGM to the shipping line's website;
  • Practice: check the content of the draft B/L and get the official B/L on shipping lines' website;
  • Practice: follow-up and ask for extension of C/Y cut-off and other cut-offs;
  • Practice: ask for more free time for DEM - DET with FWD or shipping lines;

* Get the Bill of Lading

  • Practice: make an Authorization for freight payment/Get original B/L/Telex Released;
  • Manage freight charges with forwarder/shipping line.

* Shipment tracking

  • Practice: tracking the journey of a shipment in interntaional transportation

Importer's job:

* How to check shipping schedule

* How to ask for freight rates and deal with Forwader/Shipping Lines

* Track Booking Note

* Coordinate to help exporters prepare Cut-offs S/I - VGM - Doc - C/Y

* Shipment tracking

* Get D/O - release goods

  • Practice: read a Notice of Arrival
  • Practice: make an Authorization for FWD to pay freight and get D/O;
  • Manage freight debt with forwarder/shipping line.
  • Handling DEM - DET issues with forward/shipping lines

Exporter's job

* Sample management

  • Practice: write an email to discuss with the customer about the sample;
  • Practice: email to push customers to approve product samples;
  • Practice: declare AWB via Fedex, DHL… to send samples;
  • Practice: write an email to confirm the sample making with the factory;
  • Practice: make a sample management file;

* Working with the factory to process orders and stuff goods

  • Practice: compose a Production Order.
  • Coordinate with related parties to track packaging and raw materials.
  • Send and track customer's packaging approval

* Working with surveying agency and trucking house

  • Practice: write an email to schedule an inspection with the inspector and the factory;
  • Practice: write email to schedule fumigation with fumigation company and factory;
  • Practice: write an email to order a truck with a trucking company;

* Insurance Coverage for shipment (if any)

  • Practice: write an email to ask for insurance coverage for the shipment;
  • Practice: fill out an Insurance Application Form;
  • Practice: check an Insurance Certificate;
  • Practice: prepare a set of documents to claim insurance;

Importer's job:

* Sample management

  • Practice: write an email to the supplier about the sample;
  • Practice: email to push suppliers to send samples;
  • Practice: tracking AWB through software of Fedex, DHL... to track samples;
  • Practice: make a sample tracking file;

* Ask the seller to update the goods production progress and packing/shipping status

* Strict control of third-party inspection work.

* Insurance Coverage for the shipment (if any)

Knowledge Consolidation:

  • Payment process by each method: T/T; Documentary Credit (L/C); Collection (D/A-D/P); CAD…
  • Document negotiation process in Collection and Documentary Credit payments;
  • Practice: compose a file to manage the entire job of order management.

Exporter's job:

  • Practice: write an email to push payment;
  • Practice: read, understand and check the contents of an L/C;
  • Practice: drafting a Bill of Exchange;
  • Practice: tally and prepare a full set of shipping document;
  • Practice: compose a file to manage debts and payments;

Importer's job:

  • Practice: write an email to explain the late payment;
  • Practice: write an email to push the supplier to send original documents or release the goods;
  • Practice: fill out an Application Form for L/C Opening;
  • Practice: checking shipping documents (draft and original);
  • Practice: compose a file to track debts and payments;

  • How to hide prices and partner information on Commercial Invoice;
  • How to hide information about partners Packing List;
  • How to Switch B/L;
  • How to switch Insurance certificate and other certificates;
  • How to adjust C/O in tripartite business;
  • How to use transferable L/C and back to back L/C in tripartite business;
  • How to prepare documents in the payment of documentary credit (L/C) to avoid discrepancy charge.

Opening schedule

Opened continuously every month in Ho Chi Minh City. HCM ONLINE and OFFLINE

  1. LE SAI GON
    01
  2. PHAM THUY THUY DUNG
    02
  3. LE SAI GON
    03
  4. PHAM VU HONG AN
    04

CURRICULUM

With the training goal of Bringing-Jobs-To-Classes, SIMEX's curriculum emphasizes practicality, designed according to the requirements of enterprises. Whole training time of SIMEX is for students to work with on actual work documents, files and emails of related work. SIMEX always prepares students for 03 FREE materials for learning.

Lecturers

100% SENIOR MBA LECTURERS WITH OVER-10-YEAR EXPERIENCE

 

  • 100% of the lecturers are in official payroll and have exclusive teaching contracts with SIMEX; they are rigorously selected and tested in order to meet the appropriate education criteria and orientation of SIMEX;
  • 100% of lectures at SIMEX have at-least-10-year experience in the foreign trade and logistics industry, they have, at present, been played important roles and positions such as director or managers at large import-export enterprises;
  • 100% of lecturers at SIMEX have got MBA degrees issued by the domestic and abroad leading universities such as Foreign Trade University, University of Economics HCMC, Fulbright University...;
  • 100% of lecturers at SIMEX have more-than-05-year experience on lecturing field with Certificates or Degrees on Education issued by University of Education HCMC;

Ms. Le Thi Hieu
Ms. Le Thi Hieu
Japanese Restaurant Manager

"Lúc đầu khi tìm hiểu để chọn học ở trung tâm nào mình còn khá phân vân. Mình inbox trên page của trung tâm để hỏi về khóa học thì Thầy Gòn - giám đốc trung tâm đã liên hệ lại ngay cho mình. Thầy rất nhiệt tình, vui vẻ, tư vấn rất kỹ. Nghe xong điện thoại của Thầy mình quyết định học ở SIMEX. Thật sự chọn học ở đây làm mình không thất vọng xíu nào luôn. Buổi đầu đến trung tâm Thầy đã phân tích về cơ hội nghề nghiệp, định hướng về nghề cho tụi mình rất kỹ. Còn về chương trình học ở đây thì rõ ràng, giáo trình đầy đủ kèm theo chứng từ thực tế nữa. Thầy Gòn, Thầy Tùng có kiến thức rất rộng, các Thầy đã làm nhiều năm trong ngành nên kinh nghiệm thực tế rất nhiều và đặc biệt các Thầy rất vui vẻ, nhiệt tình làm cho không khí lớp học lúc nào cũng vui tươi, thoải mái. Các Thầy đã hỗ trợ rất nhiều trong cả quá trình mình học và sau khi kết thúc khóa học ở đây luôn."

Ms. Tran Ngoc Quy Anh
Ms. Tran Ngoc Quy Anh
Student - Commercial English

"Giáo viên giảng bài dễ hiểu và rất nhiệt tình. Đặc biệt rất thích thầy Gòn luôn, học với thầy tự nhiên có niềm đam mê mãnh liệt với kinh doanh, thầy dùng những kinh nghiệm thực thế của chính mình, của doanh nghiệp để chia sẻ với học viên, gặp khó khăn chổ nào là thầy giúp nhiệt tình luôn. À Mr. Gòn vui tính lắm, siêu dễ thương luôn, học 2 khoá với thầy được ăn bánh suốt luôn. Học xong vẫn còn ghiền."

Ms. Nguyen Thi Thanh Tuyen
Ms. Nguyen Thi Thanh Tuyen
Import Procedure - An Nam Gourmet

"Gửi thầy Sài Gòn. Em cám ơn thầy rất nhiều vì đã giới thiệu công việc cho em. Hồi học xong lớp của thầy và chuyển việc mới tới giờ mọi việc ok lắm ạ. Nhờ kiến thức của thầy truyền dạy mà em làm việc ko bị la rầy nhiều, hihi.. Em cảm ơn Thầy rất nhiều."

Ms. Le Thi My Huyen
Ms. Le Thi My Huyen
Banking Specialist

"Sau hơn bốn tháng học 2 khoá Xuất nhập khẩu tổng hợp và khóa chuyên sâu sales XNK của thầy Gòn "kute" mình từ 1 đứa hiểu lờ mờ về nghiệp vụ XNK - Logistics đã có thể tự tin nộp CV nhờ sự hướng dẫn, giải thích nhiệt tình và vô cùng thực tế của thầy."

Mrs. Bui Thi Nhung
Mrs. Bui Thi Nhung
Import - Export Department Head - Yujin Vina Vietnam

"Tôi có cử nhân viên của tôi đi học lớp thực hành chuyên sâu Khai báo hải quan ở SIMEX. Về thấy em ấy làm được việc tốt nên tôi cũng muốn gửi lời cám ơn trung tâm, đặc biệt là Thầy Tùng và cô Hướng Dương. Có dịp tôi sẽ giới thiệu thêm."

Ms. Le Thi Quynh Trang
Ms. Le Thi Quynh Trang
Student - International Trade

"Thật sự, có duyên đến với SIMEX, là một điều may mắn của em. Từ một người theo học ngành Kinh doanh QT ở ĐH vẫn chưa hiểu rõ kiến thức, khi đến với khoá học của trung tâm do thầy Tùng dạy, em đã hiểu rõ và nhiều vấn đề một cách dễ dàng mà trước đây em chưa biết đến. Em xin cám ơn chân thành đến thầy Tùng, thầy Gòn và trung tâm SIMEX rất rất nhiều."

Mr. Phan Thanh Thao
Mr. Phan Thanh Thao
Sales Specialist - BEE LOGISTICS

"Thật ra lúc đầu nghe tên SIMEX thấy lạ quắc mình cũng ko định học, nhưng đọc chương trình dạy và đi học thì giảng viên khỏi chê. Cái thầy tên Sài Gòn giảng được, đúng ngầu luôn, kiến thức thực tế nhiều và trình độ giảng cũng ok. Nói chung tui thích lắm. Bạn nào muốn học XNK hay Logisitics này nọ nên học ở đây."

Mr. Davron Mamajonov
Mr. Davron Mamajonov
Director of MH UZ

"The more intelligent and practical the coach, the smarter the students! I think the students are as smart as their teacher! Sai Gon, Best of luck!"

Ms. Tran Phuong
Ms. Tran Phuong
International Sales - VJ Corp.

"Chương trình SIMEX hay, giáo viên giỏi, có tâm và nhiệt tình. Do tính chất công việc nên hay đi học trễ, nghỉ lên nghỉ xuống quài mà vẫn được thầy Tùng và thầy Sài Gòn nhiệt tình hướng dẫn. Cảm ơn trung tâm, cảm ơn thầy."

Favorable Tuition


8.000.000 đ

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Quick question - quick answer

SIMEX: "You just finished high school, just studied Engineering, foreign languages, or the natural sciences, social sciences ... You have no economic knowledge. Don't worry about this. SIMEX has an Integrated Import and Export Course. The content of this course is specially designed for beginners, only those who do not know anything about Import and Export study in a class. The lecturers of SIMEX are people with good pedagogical ability, so they have a very suitable communication method for those who do not have background knowledge. The lessons are also divided into many modules so that students can absorb them gently. SIMEX will ensure you are not left behind during the course of your studies and at the end of your course. Best regards!"

SIMEX: "English is a very important knowledge in any industry and especially Import - Export - Logistics. However, in the Import-Export - Logistics industry, there are many positions where you do not need to use a lot of English / foreign language, and not all positions need to communicate with foreign partners. You just need to read and understand the documents and technical terms. SIMEX also makes sure to teach you all the terminology in English used in this industry, also teaching English business correspondence. Therefore, if you have learned import and export knowledge at SIMEX, you do not need to learn English Import and Export skills anywhere else. Best regards!"

SIMEX deeply understands and sympathizes with your financial difficulties. Therefore, we are always ready to assist you with late payment and partial payment. SIMEX accepts flexible payments in many methods: (1) Cash/Transfer/ATM Card. Paying by Cash, or Transferring 05 days before the opening ceremony, you will receive an immediate discount of VND500,000. (2) Or you can pay by VISA-MASTER Card and you can make partial payment with 3/6/9 or 12-month period, at 0% interest rate, applied for 24 banks affiliated with SIMEX. (3) For the students with difficult financial circumstances, depending on each case, SIMEX will accept partial payment up to 03 times within 03 months. At the same time, you can get trial study in 3 evenings (or 1 Sunday), then you pay the tuition. Do not let economic worries weigh on your studying willing. As long as you are determined, we have support you anytime.

SIMEX: "SIMEX has a rich and flexible class schedule. Every month, we open 06 classes according to the following schedule: Every Monday - Wednesday - Friday evening; or Every Tuesday - Thursday - Saturday evening; or Sunday Morning and Evening (all day). Therefore, students in the suburbs or remote provinces can choose a weekend schedule to save time and travel costs. Studying all day 8 hours will not be tiring because the lecturers of SIMEX are good at pedagogy with lively lessons, and the class will have many breaks so that students will not feel tired when studying. Students can also take a lunch break in SIMEX's classrooms with air conditioning. Best regards!"

SIMEX: "SIMEX classrooms usually only accept 10 students / class, maximum 15 students / class (due to 5-6 students from previous courses coming to make up lessons), the classrooms are air-conditioned, spacious and airy. . Because the number of students per class is very small, the lecturers of SIMEX will take very good care of each student in academic matters, as well as professional support in the future. If a student misses a class, SIMEX will (1) send you the detailed notes (following the teacher's full instructions, not the brief Slide Power Point) in class; (2) if the student wants to make up, they will be able to make up work right away with the parallel course (because Evening class always opens at the same time as Sunday class); (3) or if you can't make up right away, you will be able to make up lessons with the following course, anytime convenient for you. If a student wants to learn the whole course again to improve and master knowledge, you can study at any time without fear of the course expiring. COMPENSATION - REPEAT is completely FREE! Best regards!"

SKMEX: "SIMEX will prepare for you 03 materials for your study. (1) The lesson which is well and carefully recorded, according to the instructor's teaching, in case you took notes in errors; (2) A full set of documents, emails, professional circumstances ... illustrate the actual work, with hard files and soft files. What lesson you learn, you will be working immediately on actual documents. (3) SIMEX gives you free E-books from Mr. Le Saigon (Center Director) for all subjects and operations in the Import-Export and Logistics industry. You just need to listen and understand the lesson, understand the work. Best regards!"

SIMEX: "After completing the course, SIMEX students will be issued a certificate for completing the training course after the test. SIMEX is one of the few training centers that has a prestigious training certificate. This is a certificate issued by the permission and management of the Department of Labor, Invalids and Social Affairs of Ho Chi Minh City. HCM City. The certificate is valid nationally and permanently. SIMEX will support students after the course until they find a job and achieve the desired salary, specifically: (1) Prepare a perfect CV (English - Vietnamese) for students for each job position; (2) Interview trainees (many times) before the trainees do the official interview at the enterprise to create confidence for students; (3) During the probation period of the trainees in the enterprise, the lecturers will directly support the professional whenever the trainees need help so that they can pass the probation and achieve high salaries. (4) If you are a university student, you will receive a free internship, instructing to write reports in the correct majors studied at the school, at the SIMEX partner companies. (5) If you want an apprenticeship, the center will give you an apprenticeship at these companies. Best regards!"

SIMEX: "Please refer to SIMEX's analysis of job positions in the Import-Export - Logistics industry and the salary level in this industry at 02 links as follows: https://www.simex.edu.vn/cac-vi- tri-jobs-in-the-export-import-khau.html; https://www.simex.edu.vn/nganh-xuat-nhap-khau-luong-co-cao-khong-.html

SIMEX: "In SIMEX's teaching program, in addition to prioritizing students to practice on documents and solving practical work, we also arrange for students to do experiments to learn operations: operations and customs clearance at border gates: seaports, airports and ICDs, in order to help students visualize import and export activities in these places, especially for those students who have never experienced the actual work. Best regards!"

100% of the lecturers are in official payroll and have exclusive teaching contracts with SIMEX; they are rigorously selected and tested in order to meet the appropriate education criteria and orientation of SIMEX; 100% of lectures at SIMEX have at-least-10-year experience in the foreign trade and logistics industry, they have, at present, been played important roles and positions such as director or managers at large import-export enterprises; 100% of lecturers at SIMEX have got MBA degrees issued by the domestic and abroad leading universities such as Foreign Trade University, University of Economics HCMC, Fulbright University...; 100% of lecturers at SIMEX have more-than-05-year experience on lecturing field with Certificates or Degrees on Education issued by University of Education HCMC;

Recruiter List

VIETNAM's No.1 Import-Export COURSE

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