In November 2025, SIMEX continued its collaboration with Vietnam Television (VTV) as part of an ongoing program supporting small and medium-sized enterprises (SMEs) in expanding their export capabilities. In the latest broadcast, Import–Export Specialist and PhD Candidate Le Sai Gon shared practical strategies to help Vietnamese agricultural products successfully enter and grow within fast-emerging global niche markets.
According to the expert, niche markets may be smaller in scale but offer higher profit margins, lower competition, and stronger customer loyalty. However, businesses must also navigate challenges related to import standards, small-lot logistics costs, specialized packaging, and traceability requirements.
During the program, SIMEX and VTV highlighted several promising niche destinations such as the EU, Japan – Korea – Singapore, the Middle East, and Australia – New Zealand. These markets present strong demand for products like dried fruits, specialty coffee, mixed spices, healthy ready-to-eat items, Halal-certified goods, and regionally certified Vietnamese specialties.
Mr. Le Sai Gon also introduced a six-step roadmap for businesses entering niche markets — from identifying ideal customers and ensuring regulatory compliance to packaging design, Landed Cost calculation, and market testing with small shipments. He further emphasized the “Five Readiness Pillars”: product readiness, legal compliance, operational capability, financial preparation, and digitalization.
On the logistics side, the program underscored solutions such as co-loading, packaging optimization, the use of bonded warehouses, and selecting the right Incoterms to reduce international freight costs.
SIMEX and VTV reaffirm their commitment to supporting the business community by delivering actionable insights that empower Vietnamese enterprises to confidently expand into global markets.
“A niche market is not a small market — it is the right market" — Expert Le Sai Gon
